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Sunday, November 16, 2008

Ad Age's Marketer of the Year - Obama Wins 2008!

Resistance is futile.
LOL, pic. Funny geeky stuff.

Marketing --
On techy stuff... Popular media is always changing. Newspapers in printed form aren't doing so hot any more. Live video or TV seems to do much better. There's a lot of good to be said for finding ways to get citizens involved with their choices in government although it is sometimes an analyst's minefield, and all resort to some amount of flakey propaganda. The goal, of course, is to successfully sell the strategist's candidate. Presidential debates (see link for history) for example, are somewhat like today's real time reality shows. How much longer will be before you can pick up a cell phone and vote on such performances? It could be a cool thing because it keeps the heat going because people can be interactive in the selection of candidates for their strengths.

In light of that, I found the following very interesting...

Obama Wins! Ad Age's Marketer of the Year - 2008
From unknown to presidential nominee
"I think he did a great job of going from a relative unknown to a household name to being a candidate for president," said Linda Clarizio, president of AOL's Platform A, the sponsor of the opening-night dinner attended by 750 where the votes were cast.
For another look at how technology enhanced this election and how the times, they are a changin' <-- check out the link.


Not entirely a total non sequitur to above material on marketing a candidate, the following Google video is an interesting lecture which has concepts which tie into marketing strategy, technology and choices. Certainly contains material for reflection for analysts, or those that are involved with developing and understanding stratagem. It is 64 minutes long.

The Paradox of Choice - Why More Is Less, by Barry Schwartz.

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Semavi Lady woofed at @ 11/16/2008 11:11:00 AM | Permanent link | (0) Comments

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